With the current retails issues in Australian and world wide, retail stores are desperate to find ways to get people in store and buying, There are many ways to achieve this but its always hard to make the offer original.

During the Global financial crisis, many retailors paniced, and the first thing that came to mind "Discount the stock". There are many sitautions that discounts are great to propell a business, but they can also damage a brand significantly, one of the biggest mistakes a business can make is to disccount before laying the businesses brand foundations, there is probably ...

Very cool 60 secound line work animation of STAR WARS a new hope

Asking for a cheap eStore is the same as if you asked me to build you a boat with 20 pieces of timber and a box of nails. My reply would be "Yeeaaah sure", I would build the boat full of barely visible leaks, drop you in the ocean and wave good bye. Sure, you are floating now but as I let you float away I know in my mind "You’re a goner".

This is a common and shameful practice in our industry, big companies offer ridiculously cheap eCommerce frameworks, by demonstrating example sites that actually have had to ...

Im pirtty sure this was ripped off from the carton "Symbi-onic Titans", but who cares that rocked also, great carton that was cancelled cause they couldnt merchandise the characters. Watch the trailer here and let me know your thoughts!

 Here is the cartoon trailer for titans

In the past few months we have had many client conversations go down the same path, retailers are struggling to understand why they have to provide free shipping to make a sale. Many retailers fail to consider the current market and the fact that companies like Zappos, Amazon and JC Penny have changed the eCommerce landscape with the introduction of FREE shipping, until now not a lot of stats were available to show the affects this had on the eCommerce market, but what you read below is pretty impressive.
 

• Half of all online Merchants now offer free shipping as an ...

When you have designed and developed enough eCommerce Checkouts you realise that it is about the giving the user the essentials, as little as possible, purely speed of conversion! The longer you make the user spend on the site the greater the chance of dropout.

A great reference for this is one of our clients Profileproducts.com.au, they have a great checkout process, with very low/little cart abandonment.

Provide clear instructions

A five year old should be able to understand the checkout process, and leave room around the fields for error messages,

Offer Short cuts and auto fills ...

Older posts