A Wonderful speech by james cameron,  How imagination and science can go hand in hand and how they are now shaping the future. Its like how we today use tablets and connect to others anywhere anytime, this was but a science fiction concept 50 years ago and today we cant live without it...

For our first post of the year, We wanted to cover the “Christmas” retail sales

If you walked around the shops it was as if people were running around saying the sky is falling, sales staff looked defeated and had no sense of Christmas spirit. I personally walked around David Jones for 30mins trying to find a dress for my better half and no one walked up and ask if I was okay.(No guy is okay in the female section of David Jones!!). A lot of shoppers that were out and about kept saying “I will wait to the ...

1. Have a 12 Month online strategy, It should cover your search visibilty, reach, campaign dates and online channels, Have milestones you can achieve with planing and hard work
2. Do your research, know your audience and know where they want to be
3. Have a URL that is easy to remember. This will allow for effective advertising and referrals as you grow. 
4. Make products details clear, detailed and unique to each product. The better your description of the product the more people will remember and it is great for search engines
5. Make sure recommended and related products are actual products that ...

1. Make sure your forms use common names for fields so that they're recognized by toolbars that have an auto fill function
2. If you do ship overseas don’t use the generic every country dropdown list its longs and not all the countries can be delivered too
3. Have your site search allow for greater details such as SKU, Model numbers and even typos if possible.
4. Have a live inventory!!! don’t sell product you no longer stock!
5. Have an SSL certificate!
6. make sure your site caters to the masses, try to be a standards compliant as possible!
7. Test for both ...

1. Have a URL people can easily remember; If you have a long business name find a way to have a shortened version
2. Your online brand needs to feel like your brand in a store, the user must get a sense that your business has a personality and that they are dealing with real people.
3. Your eCommerce sites design needs to reflect your brands style guide, the experience from advertising to the website need to be in sync, if you are doing specific campaigns they should have a tailored landing page 
4. Address abusive emails properly, they can be turned into a ...

1. Your site needs to be able to be used by a 5yr old! If your site isn’t easy to use, If it is hard to find products Or your site is just to slow then you are missing out on vital conversions, referrals and loyal customers
2. Have a clean user experience, with light content for faster page load
3. Make sure the experience is consistent from start to finish. 
4. Give users simple options, directing them quickly to where they want to go. Using demographically targeted content will aid in the user finding their way quickly
5. Make your product range ...

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