22 . 12 . 11
30 eCommerce Retail Strategy Tips
- Have a 12 Month online strategy, It should cover your search visibilty, reach, campaign dates and online channels, Have milestones you can achieve with planing and hard work
- Do your research, know your audience and know where they want to be
- Have a URL that is easy to remember. This will allow for effective advertising and referrals as you grow.
- Make products details clear, detailed and unique to each product. The better your description of the product the more people will remember and it is great for search engines
- Make sure recommended and related products are actual products that go together, Users that find a connection useful are more likely to be converted
- Use cookies to manage the users cart, if they accidently leave the page, close the browser or have a credit processing error, their cart should still be there when they get back or refresh
- Cross sell items, Most popular, you may also like and other people also bought x. These are a Hugh conversion tool when used effectively
- Consider your pricing, people compare online and as your products begin to register well in search people will do price comparisons for the best deals
- Give reasons to why people should buy from you and not the chump ranked number 2
- Show How your shopping experience and offering is unique
- Make sure your pricing is clear and accurate. Highlight discounts and show savings where possible
- Understand your users learn their habits and only offer them what they want
- Offer incentives over a flat discount, become a member and get x off until DD/MM/YYYY
- Make sure you install, understand and USE analytics, the more you see how customers use your site the more you can harness them into making solid purchase decisions.
- Make sure your product list is manageable, don’t over whelm the customer and yourself with 5000 products, select only quality and manage them well. If you do have 5000 products make sure you have a system that can deal with that many products and an equal number of users.
- Encourage users to sign up for updates, ask for name, age, email and postcode. This way you can measure that you are reaching the right audience with the right products.
- Have custom landing pages for advertising so the messaging flows right through.
- Come to an arrangement with a reliable shipping company, the greater your volume the more leverage you will have. Where possible sync your backend with the shipping companies API to keep as much automated as possible.
- Product ratings go along way and are a good way of measure what customers think of new products. And if you know your products are quality allow for comments, less than 10% will be negative and the positive people will dismiss these anyway.
- With Paid advertising push people to a landing page and take steps that will allow you to measure the users movements. If possible do several ads and lead to separate landing pages see which has more user intake.
- Have a blog and use it talk about your products and their origins, use the blog as a way communicating upcoming offers, products and innovations, its a great way to generate search for your business.
- Allow users to comment on the blog. Users can give you product insights you never thought of.
- Respond to users comments! Even the negative ones!
- If you have a great product let people know it, offer a guarantee of real value.
- Study your competitors; exceed their strengths and have none of their weaknesses.
- Write about competitors in your blog, don’t be afraid to compare! This will steal some of their organic keywords.
- List the payment methods up front, preferably in the footer so it can be on every page.
- If you do campaigns, plan early and allow for changes in tactics along the way. Be realistic in the ROIs.
- Use PPC Advertising but do not rely on it, it should be just a part of your overall Search Strategy.
- A website is never finished!, keep active and up-to-date, monitor your search ranking and look for new ways to become visible.
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