- Have a 12 Month online strategy, It should cover your search visibilty, reach, campaign dates and online channels, Have milestones you can achieve with planing and hard work
- Do your research, know your audience and know where they want to be
- Have a URL that is easy to remember. This will allow for effective advertising and referrals as you grow.
- Make products details clear, detailed and unique to each product. The better your description of the product the more people will remember and it is great for search engines
- Make sure recommended and related products are actual products that ...
- Make sure your forms use common names for fields so that they're recognized by toolbars that have an auto fill function
- If you do ship overseas don’t use the generic every country dropdown list its longs and not all the countries can be delivered too
- Have your site search allow for greater details such as SKU, Model numbers and even typos if possible.
- Have a live inventory!!! don’t sell product you no longer stock!
- Have an SSL certificate!
- make sure your site caters to the masses, try to be a standards compliant as possible!
- Test for both ...
Shopping online is great for all parties, the shoppers and the stores, but security for the shopper is becoming more and more important and it is imperative that your eCommerce and mCommerce Websites demonstrate the right features that make shoppers feel more secure when making the purchase decision.
So here are 10 essential online retail tips that will aid in the shoppers purchase decision:
- Let the buyer know who you are, information about your company, physical address and a contact phone number. User’s don’t like hotline numbers so for local buyers offer a local number.
- Make sure your ...
We have had the pleasure in the passed few months of working with several clients that have fallen into the Magento Money trap. At first it was funny but now it is really getting on our nerves as decent companies are finaly taking online eCommerce and mCommerce seriously and they are being burnt by Dev shops and Agencies that are trying to make a quick buck out of using out of the box CMS Platforms.
It Works by getting clients to spend small amounts at first then as the client requires more essential detail or quality functionality they are being ...
moreA name and an email address is not enough to know, or even begin to understand your customers. eTailing (retailing in the online space) has a distinct advantage over traditional retail, in that the level of effort actually required is minimal to easily identify, target and respond to each individual online shopper. Successful eCommerce and mCommerce solutions know their customers, understand and track what they like, how they use the site, and what motivates them to add to Kart.
Evaluate
We recommend evaluating your online business, starting with some simple questions:
- Who is your desired target market?
- What should their ...
There are lots of steps to take when preparing your shopping engine campaign, the tips below certainly put you on the right track but the thing you need to concerntrate on the most is the detail in your campaign, measure each product and understand how it is preforming in the market, how it is being referenced and with what kewords.
Some more Online Shopping Engine Tips:
- Add products to the appropriate category (comply with CSE taxonomy)
- Always include searchable keywords in product description, remember to make each description Unique.
- Make use of custom/optional fields for better visibility on CSEs ...



