1. Have a 12 Month online strategy, It should cover your search visibilty, reach, campaign dates and online channels, Have milestones you can achieve with planing and hard work
2. Do your research, know your audience and know where they want to be
3. Have a URL that is easy to remember. This will allow for effective advertising and referrals as you grow. 
4. Make products details clear, detailed and unique to each product. The better your description of the product the more people will remember and it is great for search engines
5. Make sure recommended and related products are actual products that ...

1. Make sure your forms use common names for fields so that they're recognized by toolbars that have an auto fill function
2. If you do ship overseas don’t use the generic every country dropdown list its longs and not all the countries can be delivered too
3. Have your site search allow for greater details such as SKU, Model numbers and even typos if possible.
4. Have a live inventory!!! don’t sell product you no longer stock!
5. Have an SSL certificate!
6. make sure your site caters to the masses, try to be a standards compliant as possible!
7. Test for both ...

1. Have a URL people can easily remember; If you have a long business name find a way to have a shortened version
2. Your online brand needs to feel like your brand in a store, the user must get a sense that your business has a personality and that they are dealing with real people.
3. Your eCommerce sites design needs to reflect your brands style guide, the experience from advertising to the website need to be in sync, if you are doing specific campaigns they should have a tailored landing page 
4. Address abusive emails properly, they can be turned into a ...

1. Your site needs to be able to be used by a 5yr old! If your site isn’t easy to use, If it is hard to find products Or your site is just to slow then you are missing out on vital conversions, referrals and loyal customers
2. Have a clean user experience, with light content for faster page load
3. Make sure the experience is consistent from start to finish. 
4. Give users simple options, directing them quickly to where they want to go. Using demographically targeted content will aid in the user finding their way quickly
5. Make your product range ...

Shopping online is great for all parties, the shoppers and the stores, but security for the shopper is becoming more and more important and it is imperative that your eCommerce and mCommerce Websites demonstrate the right features that make shoppers feel more secure when making the purchase decision.

So here are 10 essential online retail tips that will aid in the shoppers purchase decision:

1. Let the buyer know who you are, information about your company, physical address and a contact phone number. User’s don’t like hotline numbers so for local buyers offer a local number.  
2. Make sure your ...

With the continued decline of Christmas retail spend, January is shaping up to continue the after Christmas "Everything is on sale Mantality". If you look at retailers like Harvey Norman and Domain they are on sale all year round!, but if you look really closely they are not on sale at all they are offering ridiculous payment plans on items that are at 300%-600% markup.

The damage the continual sales do to your brand will be very hard to repair.

The Last thing you should be doing is throwing in discounts (I hate the word), Retail should be a ...

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