Online Media Mastery

Online Media is not just about banners. New and exciting online advertising opportunities are being developed to enable clients to reach and convert their tarket markets. A well thought out media plan is essential to delivering a successful campaign, along with engaging executions and succinct messaging.

Our process starts with collaboratively working on the campaign media plan. Depending on the client's objectives and metrics, we assist in formulating the best possible format opportunities, and where appropriate we work with the publishing networks to brainstorm exclusive and unique placements.

Working with our clients we develop a creative brief which captures the campaign positioning and tone, the intended audiences, and considers the media plan opportunities. From here we develop a campaign idea & a creative direction for the executions. Careful consideration is also given to the animation direction for banners. In banners, it is the animation which delivers the messaging. Depending on the campaign emotion and the audience, the timing of the animation will vary.

We know that consistent format executions contribute to a successful campaign. Simple, effective creative and succinct messaging across banners, emails, facebook and twitter will reaffirm your campaign objective with your target audiences. And campaign optimisation is a must to maximise your conversions and return.

With Some of our clients we try to push boundaries, come up with ideas that dont normally fit to traditional online media formats, often publishers see our inital concepts and are willing make exceptions and updated to their platforms to accomodate, so if you have an idea, it does not always have to fall in the usual boundaries the publishes put up.

If you want to chat to us about ways we can generate your business these kind of results send us an intro.

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October 06, 2010