1MD has built a reputation on getting standout results in online media Click Thru's. We have recorded Click Thru rates of 41% and 44.5% for some of our client campaigns.
The combination of our proven process methodologies, and the ambition to find new ways to engage online audiences, enables us to deliver successful campaigns, great conversion rates, and very satisfied clients.
1MD w1MD was commissioned by Lightspeed Research to develop a campaign strategy to increase recruitment growth and encourage existing My Survey Members to ‘like’ the new My Survey Facebook page.
Light Speed Research engaged 1MD to develop and launch their new platform www.mysurvey.net.au. 1MD created a refreshed brand direction to revitalise the My Survey brand, and developed a content strategy to better communicate its offerings to new & existing members. This project included the website, the Member Surveys, Communications Tools, Icons, and Online Media campaigns.
1MD was engaged by the NSW Electoral Commission to design, build & animate a website for their Electoral Officers. The objective of the new site was to target a younger audience, appeal to their existing Officers, and generate registrations. In addition, 1MD produced a supporting eDM & online marketing campaign.
Toyota Retail engaged @Odds/1MD to create the online advertising for their Nov/Dec 2009 retail campaign.
The objective of the campaign was to create online media executions that integrated with the above the print/television creative. The banners needed to appeal to the targeted audience and deliver the campaign message and vehicle offers.
Toyota engaged @Odds/1MD to produce supporting online media creative for a new Camry campaign. The executions needed to integrate with the above the line campaign material and appeal to the targeted audience. The use of interactive banners allowed users to view the vehicle range features, vehicle colours, a 360 degree interior view, the TVC, and submit their details to find out more.
Toyota Retail engaged @Odds/1MD to create the online advertising for their August/September 2009 retail campaign. The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand
Lexus engaged @Odds/1MD to design and develop a Homepage & Registration page for their End of Year Financial Sale campaign on their corporate website. The Homepage needed to capture targeted leads and direct them to the Registration page.
Toyota engaged @Odds/1MD to produce supporting online media creative for a new Corolla campaign. The executions needed to appeal to the targeted audience, deliver the key vehicle features and drive prospective buyers through to the Toyota Corolla site on Toyota.com.au
Toyota Retail engaged @Odds/1MD to create the online advertising for their May 2009 retail campaign. The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand.
L'Exhibition is Lexus's annual premier sales event. Lexus engaged @Odds/1MD to design/develop lexus.com.au site content, eDM's, dealer pages, and a supporting online media campaign.
Lexus engaged @Odds/1MD to create lexus.com.au site content and online executions for the Lexus RX Runout 0% campaign. The Homepage needed to capture targeted leads and direct them to the Registration page, and the online media executions needed to drive prospective buyers to the offer on lexus.com.au.
Lexus engaged @Odds/1MD to design and develop a Homepage for their IS250 Limited Offer campaign on their corporate website. The Homepage needed to capture targeted leads and direct them to a Dealer page.
Toyota Retail engaged 1MD to create the online advertising & Toyota.com.au site content for their 08 Stock Clearance campaign. The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand
Toyota Retail engaged 1MD to create the online advertising & Toyota.com.au site content for their annual Toyotathon event. The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand
Toyota HINO engaged @Odds/1MD to develop various online media campaigns for their retail vehicles. The objective for the retail campaigns was to present the retail offers with impact through creative direction and animation.
Toyota Retail engaged @Odds/1MD to create the online advertising for their December retail campaign.
The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand.
Toyota Retail engaged @Odds/1MD to create the online advertising for their December retail campaign.
The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand.
Lexus engaged @Odds/1MD to create the campaign mini-site & online advertising for their 2008 Demonstrator Retail Event.
The objective of the campaign was to drive traffic to the campaign mini-site site with engaging and informative online media executions, deliver the retail offer in a branded solution, and allow consumers to request further information.
Toyota Retail engaged @Odds/1MD to create the online advertising for their December retail campaign.
The objective of the campaign was to create various online media formats that integrated with the print & television campaign components. Each banner format was required to deliver both the campaign message & the vehicle offer with impact, and ensure it met consumer expectations of the Toyota brand.
