Strategy

1MD is all about your brand, its perception, and the emotion created when audiences engage with your brand. We work with you to create brand strategies and develop long and short term marketing objectives to meet your business requirements.

In today’s emerging markets internal marketers need support to formulate structured strategies around their business needs. We work with various companies as external consultants, helping to maximise brand reach and brand presence. We conduct initial workshops and planning sessions to formulate a marketing plan, assist in the creation, production, and delivery of assets, campaigns and content, and assess and communication the measurable results to give our clients visible ROI.

1MD’s Philosophy is simple, your eCommerce Strategy needs to match your business plan not the other way around, 1MD can help you define and understand your initial business objectives and goals, then we can help you create an eCommerce Strategy with solutions that will create real time, measurable return on investment.

We cover the basics with every client; Understanding and projecting your brand, Tailoring your eCommerce solution to your business and clients needs, Attracting new customers, Increasing sales, Increasing customer loyalty, Measuring site metrics, Measuring customer engagement and technics to effectively manage your eCommerce site.

Understanding your business is the key. 1MD takes the time to do exactly that. We review and analyse your business, your marketplace, and the competition - how they work, their activity on and offline with their audience, their strengths, their weakness’, and how they are positioned in the market. This analysis enables 1MD to deliver strategies that meet your marketing and business objectives, and best position your brand to deliver the highest results.

Every User Experience needs must be considered, at 1MD we take the time to understand your users; Who they are? What they are looking for? And how we can deliver them a personalised user experience and communicate the business offering that is relevant to them. The result is a user experience that feels natural, no matter the environment.

Everything you do online can be measured accurately to maximise impact. We create work delivers “Bang for Buck”. Using analytics, we measure and optimise campaigns and content to ensure ROI, and giving you the advantage over your competitors.

We engage with our clients to help them understand current user behaviours, trends and site performance. We provide solutions which encompass the full life-cycle of successful analysis: goal identification and measurement of success, system integration and implementation (whether 3rd party or bespoke), reporting and ongoing adaptation.

Search is the cornerstone of the web. 1MD’s experience in developing portals and campaign sites for clients such as Toyota, My Survey and EA allows us to apply a careful blend of content strategy, accessibility & standards expertise and a core understanding of search engine technology to every project. We define an approach that works not only for initial deployment and launch, but also provides an organic platform for flexibility and adjustment as the search landscape changes.

Designing and building interactive solutions for some brands requires more than just top-class creative and technical skills. It relies on an experienced project management team and a methodology that encompasses business focus, flexibility and an emphasis on quality. 1MD has an established process that combines strategic thinking and agile development methods with a closely-controlled approach to milestone planning and resource allocation.

1MD loves community. With social networks and user-generated content forming a major part of the web's fabric, we work with brands to develop effective strategies: to reach out to new and existing audiences, to understand in detail how companies are perceived, or even to bring entirely new communities together. This requires a deep understanding of individual and collective user behaviour, as well as technical experience of how social media platforms are developed and sustained.

Pay-per-click (PPC) is a great way to effeciently advertise your business on major search engine, 1MD can help your business effectively manage your PPC campaign with the aim to get your business in the users sights faster with a plan to higher conversion results.

PPC Campaigns include:

• Planning and consultation

• Google Analytics Setup

• Campaign Tracking Link Implementation

• Google Adwords Conversion Tracking Setup

• Targeted Keyword Research & Analysis

• Campaign Development & Optimization

• Ad Development & Copywriting

• Campaign Monitoring & Bid Management

• Ongoing Reporting