Have you been thinking about handing over your digital media marketing and all of its related functions to a third party company? If so, you may also be considering whether that happens to be the best way forward. For a lot of business owners handing out one of the main […]
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Pay-per-click or more commonly known as PPC is a method of advertising done via the Internet where an advertiser buys visits from potential customers. A fee is paid every time an ad is clicked by viewers. Doesn’t sound like a good marketing strategy? Done well it absolutely is one of […]
Read MoreIf you’re reading this article then you either have an ecommerce store up and running or are considering it. Either way, you understand the importance of having a sound marketing plan. Marketing is undeniably one of the toughest aspects of running any business. Simply put, marketing is a form of […]
Read MoreYou can actually get some high-quality advertising done with a good and attractive hoarding but they are also not cheap to pull off and because of this very reason you must make the right and intelligent choices when you advertise on hoardings. The location of the hoarding itself will have […]
Read MoreIf you own a brand or manage one, you need to constantly look for ways to make the brand stronger in the market because your competitors would surely be doing that! When you enter the market with a brand you will not have the luxury of enjoying a cruise controlled […]
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These days, there are a significant number of e-commerce businesses on the market. As people get more and more comfortable with shopping digitally, various companies are rushing to take hold of this opportunity. This, of course, means that it is easy for some sites to get lost in the crowd, […]
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Is the conversion rate of your online store too low or not as you want it to be? Here are several tips that will help your brand and e-store boost the conversion rate and attract more traffic: Publish New and Up-to-Date Content Content marketing is an important aspect of attracting […]
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Did you know that over 60 percent of social media uploads and shares contain an image or a video? That’s right; visual content dominates the internet. Therefore, if you want your marketing material looked at, commented on, and shared around the web, then it better be pleasing to the eyes. […]
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As much as visual content such as images and videos have become incredibly popular modes of communication and branding for marketing purposes, one cannot ignore the sanctity of the written word. Today, the need for content marketing is bigger than ever, and it is essential that balancing all of these […]
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The biggest challenge entrepreneurs face when figuring out the first steps to designing and building their mobile application is how they can source the funds for the job. We are talking about a lot of high bills that need paying. So how can you make sure that you do not […]
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